Beer Bottles nei luoghi pubblici is an international sustainable design competition to develop creative solutions to the problem of glass drink bottles left and broken in public meeting areas in Milan and many other cities. Participation is open to students and professionals from every country in the world. COMPETITION BACKGROUND ACCEPT THE CHALLENGE AND SHOW US Develop a scenario and design the related product(s) and/or service(s) considering the stakeholders representative of the various phases in the product’s life cycle as part of the solution (these include: groups of consumers, bars, pubs, local beverage traders, street beverage traders, area residents, and AMSA, the company that manages urban waste collection and disposal in Milan). SUBMISSION TIMETABLE JURY JUDGING CRITERIA PRIZES REGISTRATION FORM COPYRIGHT Beer Bottles nei luoghi pubblici is an o2italia and co-creando joint initiative. All entries will be published on http://www.sustainableideas.it/ With the patronage of: Comune di Milano, Assessorato Mobilità Trasporti e Ambiente http://www.comune.milano.it/ Legambiente Onlus http://www.legambiente.eu/
http://www.o2italia.org/beerbottles-competition.html
BEER BOTTLES
International sustainable design competition
Registration and submission: 15 December 2008
Free registration required.
Several public meeting areas in Milan are witnessing social and environmental degradation. The San Lorenzo Columns area is one such area where many drink bottles and glasses are left and broken during spring and summer nights. The San Lorenzo Columns, in Corso di Porta Ticinese, are in an accessible position near the centre of the city. It is a fashionable area, with pubs, bars and restaurants surrounding a Roman monument consisting of ten columns in front of the Basilica di San Lorenzo.
In June 2006 the social and environmental degradation reached a critical point, and the area residents complained. The mayor decided to implement several experimental measures to support the residents and protect the monument site. For example, after 9.00 pm all pubs and bars in the area were only allowed to sell drinks in plastic cups. Another measure involved closing the whole area with metal barriers from 7.00 pm until 7.00 am. Unfortunately, the mayor’s measures failed. Instead of solving the problem, frequent visitors to the area retaliated, organising several protests against the decisions. The area witnesses the same problem every year.
How can empty glass bottles left in public meeting areas create design opportunity?
How can design be a tool for tackling social and environmental degradation in public areas?
Your entry must include:
a. Project title;
b. Text, description of the project in English (up to 600 words);
c. Poster, maximum two (2) A2 representing the scenario and related product(s) and/or service(s) using a storyboard, pdf format, 300dpi.
Any proposed solution must be represented using only these tools.
High-resolution poster and image(s) will be requested if your work is short listed.
Text, poster and image(s) should be sent to info@o2italia.org
Any additional information will be announced on the o2italia website www.o2italia.org
Deadline for registration: 15 December 2008
Deadline for entry submission: 15 December 2008
Results: 31 January 2009
Exhibition 22-27 April 2009 – Milan Design Week 2009
Wendy Brawer (Green Map System www.greenmap.org/)
Martin Charter (The Centre for Sustainable Design www.cfsd.org.uk/)
Niels Peter Flint (Experience Design Lab www.exdl.com/)
Clara Mantica & Giuliana Zoppis (Best Up www.bestup.it/)
Gary Owen (ResponseAbility Alliance www.responseabilityalliance.com/)
Ursula Tischner (Econcept www.econcept.org/)
Entries to this competition will be judged on:
Practicality
Creativity
Environmental awareness
Social harmony
Aesthetics
Economic efficiency
The designers of the 3 winning entries will be awarded a free exhibition space during Milan Design Week 2009 from April 22 though April 27, 2009.
The designer of the top entry will be offered travel expenses.
In the case of a group submission, only one member will be awarded travel expenses.
To register, please download the application from the o2italia website www.o2italia.org, complete it and email it to info@o2italia.org
Registration may close prior to the registration deadline because there is a maximum enrolment.
All rights regarding projects submitted for participation are the designer’s property. By participating in this competition, all participants authorise o2italia and co-creando to publish and exhibit the projects submitted (text, poster and photos).