May 11
Italian practice studiometrico has converted an old cinema in Milan into a new flagship clothing store featuring a suspended skateboarding bowl.
The building is the new home of Italian clothing company Comvert srl. Founded in Milan in 1994 by four skateboarders, Comvert conceives, produces and distributes clothing for skateboarders and snowboarders under the brand bastard and distributes the brand Electric in Italy.
Click on photos to enlarge and escape to exit
All the furniture is mounted on wheels and can be freely placed on the original marble floor. A system of wooden elements has been designed to display skateboards, sunglasses and goggles. Comvert partners, collaborators and employees will work one shift a month in the shop so that they are in close contact with the products they work on.
The 200m² skateboarding bowl, suspended 6m above the products depot, is a ‘dream come true’ for Comvert’s partners, employees, friends and team-riders. It consists of a glue-laminated wooden element and steel curved beams and was designed by Comvert partners and engineering practice Atelier-LC. The bowl is the only one of its kind in Italy.
Architect: studiometrico
Location: Milan
Type of project: Clothing store/offices
Structural engineers: Atelier-LC
Start on site date: January 2007
Area: 1400m2
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— AR9 Comments
Dustin wrote:
There’s nothing like watching people do what they love.
In any case, the wood paneling and large steps (6th photo from the top) are inviting. aside from the skate ‘pool’, I think combined elements have that effect of being inviting.
Posted on May 11 2009 at 18:55
Lenore wrote:
Shhhha -red!
Posted on May 12 2009 at 21:11
Alan wrote:
Awesome
Posted on May 12 2009 at 21:35
wmwm wrote:
Very inspiring!,
I envy the work/play spaces.
Posted on May 13 2009 at 04:58
Jefferson Pang wrote:
What a dream come true. Congratulations! Amazing & classic Daniel Cardone (FS Flip to 5.0?)! He rips!
Posted on May 13 2009 at 10:35
jep wrote:
Daniel on AR is great! that’s his fs-flip into the extension at grand opening time.
Posted on May 14 2009 at 17:38
chris wrote:
WOW, i am impresst !!!
…feel the flow…
chris
Posted on May 18 2009 at 10:11
JILLYSISH wrote:
i love this
this is a very good concept
BEST PLACE, VERY COOL!!!!
sadly, this is not the thesis proposal that my juries approved.
Posted on Aug 19 2009 at 14:09
Alistair wrote:
Heh, you can tell a skater took those photographs. Fisheye overload.
Posted on Oct 14 2009 at 02:08
